Cacheliving Ritual Essay-Sample-on-Sales Representatives Communication in a Small Business Firm

Cacheliving Ritual Essay-Sample-on-Sales Representatives Communication in a Small Business FirmThis Cacheliving Ritual Essay-Sample-on-Sales Representatives Communication in a Small Business Firm will point out several useful points to help you understand how sales representatives in a small business can improve their communication skills. In this case, we'll focus on what Sales Representatives should be saying to customers to sell. We'll use the Cacheliving ritual example to illustrate the point.It is quite common for a large number of people to buy at the same time. It seems to happen at a record rate in every store out there. When you're an average-sized, mid-size or even larger company, it's extremely difficult to keep your sales staff updated with what your customers are saying. Your sales staff doesn't know whether they should go with what the customer is telling them or just trust their gut instincts.The average company that I have seen have on a regular basis, is members woul d tell the customers that they were ready to make a purchase. Then, they would see the customer was looking around and decided to wait a little bit. However, as soon as the customer returned, they would start with the sales pitch again. That is not the right way to do it.Most sales representatives are taught not to do that when talking to customers. Most are taught to speak with the customers and tell them how great they look, ask if they have any questions or how many items they want.The problem with this routine is that, most of the time, the sales representatives who are giving the answers are off doing something else. The customer whowas just in a store might be busy with a client, doing another service call or simply do not feel like talking to the sales representative. Then, what do the sales representatives do? What is the correct way to talk to a client when he/she is out of the store and the sales rep is out of the loop?That is a question I hear asked all the time by the sa les representatives. So, what does the sales reps can do in these situations? They should start with what they are told. They should ask questions about the number of items requested by the customerwhat the customer wants the best and what types of features the customer is looking for.At that point, they should relay the information to the customer. There is no reason to waste time with what the customer is telling them when he/she is still hanging around with another client. The sales representative should then continue to let the customer know how great they look and that they appreciate the amount of effort they have put into the current job, ask a few more questions and then direct the customer towards a live person.You could think of this as an example of how sales representatives in a small business firm can better communicate with customers. It will take some work for the salesperson to use the rapport training that's available, but it will be worth it. It is worth it because the end result will be a well written, improved customer relations.